JTI has announced the appointment of Victoria Lopez Aguas as the new reduced-risk products (RRP) director of its UK division.
Aguas has ten years’ experience working at JTI and replaces Gemma Bateson, who has recently moved into the sales director role at JTI UK.
Since joining as strategy and insights planning manager in 2012, Victoria has held various roles – from working on the Winston portfolio strategy to the Camel brand team, and most recently as Iberia RRP lead.
“With the reduced-risk products category seeing so much growth, it’s an exciting time to be joining the talented UK team,” Aguas commented.
“Just last year, we’ve launched our new and improved heated tobacco device, Ploom X, featuring upgraded technology to enhance the customer experience. There is ample opportunity to develop the category even further, and I’m looking forward to bringing my experience to lead the business through this next chapter and working with our retail partners to make it a success.”