Budweiser has announced the launch of #TeamZero, an initiative to encourage consumers to make smart drinking choices.
Liverpool FC captain and England vice-captain Jordan Henderson will front the campaign which aims to help consumers use Dry January as a springboard to focus on their health, wellbeing and personal ambitions for the year ahead
“As a Premier League and international footballer, performance is everything. Choosing an alcohol-free beer means I don’t need to compromise my ambitions. Sometimes, for all of us, deciding not to drink can give that extra focus and edge needed to succeed – and even if only during Dry January, it can still help you start as you mean to go on,” Henderson said.
“And you don’t need to do it alone. January is an opportunity for a fresh start. I’d encourage everyone to join me in #TeamZero and let’s do Dry January with Bud Zero, together.”
People can sign up to #TeamZero by visiting jointeamzero.com, giving them access to exclusive discounts, merchandise and prizes, including tickets to England home games and signed England shirts.
The initiative from Budweiser follows a research for Dry January revealing that a record number of people are planning to take on the challenge this year, equating to one in five people (20%) who drink alcohol.
Henderson will join current and former international sports stars in #TeamZero, including: Dwyane Wade, retired 13-time NBA All-Star and co-founder of the Budweiser Zero brand; Darius Slayton, wide receiver for the New York Giants; professional golfer Kevin Kisner; retired three-time UFC champion Georges St-Pierre; and former ice hockey player Paul Bissonnette.
“Jordan is an inspirational leader, on and off the pitch. Throughout his career he’s demonstrated a relentless desire to challenge himself, improve and succeed, which makes him the perfect choice to be captain of #TeamZero,” commented Amar Singh, senior brand manager, Budweiser.
“We didn’t compromise on flavour when creating Budweiser Zero, so there’s no need to compromise when making smart drinking choices. You don’t have to choose between a great-tasting beer with friends and going to the gym, or a post-work drink and getting in early the next morning to be ahead of the game. That’s why we created #TeamZero, so Dry January can be a social activity, too.”
Budweiser Zero joins Stella Artois Alcohol-Free and Beck’s Blue in Budweiser Brewing Group’s no- and low-alcohol beer portfolio.
The brewer has a target of at least 20% of global volumes being no- or low-alcohol by 2025 as part of its Global Smart Drinking Goals.
Budweiser Zero – zero alcohol, zero sugar and 46 calories – is available across the grocery, convenience and wholesale channels in a 330ml x 4 pack can format priced at £3.00.