Leading Scotch whisky brand Johnnie Walker has unveiled the latest chapter in its famous global Keep Walking campaign.
Running for more than 20 years, the new chapter that begins as the world gradually reopens after a difficult 18 months will lead with a TV and digital ad featuring an energetic and vibrant ‘Anthem’, seeking to put a spring in people’s step as they head back into the world and socialise with confidence.
The new Anthem is an infectious, feel good mash-up of famous songs all about walking including Run DMC and Aerosmith’s Walk this Way, Loretta Lynn’s version of the iconic These Boots Are Made for Walking and Lou Reed’s 1970s’ classic Walk on the Wild Side.
Alongside the Anthem, Johnnie Walker will unveil epic city takeovers, projecting inspiring quotes from cultural trailblazers, over city skylines and cultural hotspots around the world.
“Johnnie Walker has always been defiantly optimistic and a beacon of progress – that’s what Keep Walking is all about. Keep Walking is two little words that say so much about positivity, possibility and resilience. After everything we’ve all been through in the past few years, we can’t imagine a time in recent history when those sentiments could be more relevant,” said Julie Bramham, Johnnie Walker global brand director.
The campaign will also see a series of local partnerships that will drive tangible actions in over 20 countries to help reinvigorate social spaces like bars, clubs and venues as the world begins to reopen.
The campaign launch comes just weeks after Johnnie Walker opened the doors to its new landmark visitor attraction, Johnnie Walker Princes Street, in the heart of Edinburgh, Scotland, giving people a unique and immersive way to experience whisky and socialise together again in the brand’s homeland.