Retail technology solutions company Jisp saw record levels of engagement and social media growth following the launch of its King’s Coronation prize giveaway.
To mark the Coronation, Jisp ran a competition over the three-day bank holiday weekend giving away 23 vouchers worth £65 to lucky winners.
In just three days Jisp saw its followers on Instagram rocket by more than 100 per cent with impressions of its competition post hitting almost 70,000. The competition also achieved great reach, hitting over 35,000 accounts.
With the competition now concluded, Jisp has drawn the 23 lucky winners, with the voucher intended to help shoppers treat themselves despite the current cost of living crisis.
Jisp’s Instagram platform was inundated with messages from excited winners after the draw was completed with comments such as “Thank you so much. That’s made my day” and “Oh wow, thank you so, so much! I can put this towards a picnic bench I've been wanting for the garden, absolutely thrilled!”
The giveaway was an additional benefit, complimenting the huge savings already available to shoppers through Jisp’s Scan & Save app.
The app provides independent retailers with a unique loyalty and rewards platform to help them compete against the large supermarkets’ loyalty card programmes, while rewarding shoppers with augmented discounts and reward vouchers to be redeemed in their local stores.
“We wanted to do something to mark the coronation of King Charles III, and recognising the tough times our shoppers are operating in, also wanted to give something back to them,” said Jisp’s managing director, Ilann Hepworth.
“We couldn’t be happier with the results. Not only have we been able to reward 23 lucky winners with a £65 voucher to help them celebrate, we also massively exceeded all expectations on our social media campaign performance, extending Jisp’s reach and the potential for helping far more people cope with the cost-of-living crisis through the Scan & save app.”
