JET has continued to expand its UK forecourt network, adding new sites and securing renewed commitments from existing partners as independent retailers seek flexible supply relationships in a changing market.
The fuel brand welcomed 19 sites to its network during 2025, while 30 dealers chose to re-tie with JET, signalling continued confidence among both new and long-standing operators. The growth has carried into 2026, taking the total network to 335 sites across the UK.
JET, which combines its British heritage with backing from global energy company Phillips 66, said its dealer-focused approach and supply from the Humber Refinery has appealed to a broad mix of operators, from single-site independents to multi-site groups.
Established dealer groups including JP&S, Borough Park Retail and Ascona Group expanded their presence with new and rebranded locations last year. At the same time, new partners such as JC Morrison, Tankerford and Rutaba Petroleum joined the network. Existing dealers including NTS Retail and Park’s of Hamilton also recommitted through re-tie agreements.
Expansion has continued into early 2026, with Tong Service Station, operated by UK Fast Fuel Ltd, joining in January. Independent operator Seevaratnam Muresh has also agreed to transition a significant number of sites to JET as they become free of tie. Ten sites moved across during 2025, with further conversions planned this year, starting with Ambassador Service Station in February.
Seevaratnam Muresh (right) with Graham Clout, Retail Manager, UK Marketing, Phillips 66 Limited, at the ceremonial ribbon-cutting for Reddicap Service Station, Sutton Coldfield, in August 2025.Photo: Handout
JET said independent dealers awarded the brand an 86 per cent customer satisfaction score in a May 2025 survey, alongside a 5 out of 5 rating for its retail account managers.
Graham Clout, retail manager, UK marketing at Phillips 66 Limited, said: “Independent dealers operate in different ways depending on their location and customer base. Our role is to listen and shape a package right for them, rather than impose a one-size-fits-all approach.
“Whether a dealer operates a single site or several, we aim to work closely with them and support decisions that make sense for their business and at a local level within the communities they serve.”
Of the 335-site network, 324 are dealer-owned, dealer-operated locations, with the remaining 11 run under a company-owned, dealer-operated model. JET said these company sites help trial new retail initiatives before rolling them out more widely to dealers.