Wine brand Jam Shed, is gearing up for its biggest autumn and winter yet with the launch of a fresh campaign, “There’s No Such Thing As Too Jammy”, from 10 November. A 30-second ad will be across TV, social media, streaming platforms and with an activation in Camden.
Backed by a £2 million campaign investment, the activity will dominate multiple touchpoints from broadcast TV and streaming platforms, such as Netflix and Amazon Prime, social and influencer, to digital OOH screens across key city locations. On the streets of Camden Lock, the brand’s Jam Van will serve Jam Shed Shiraz alongside jam donuts, aiming to drive trial and generate buzz in the lead up to Christmas.