Global snacking major pladis has launched a new, lighter format for its Jacob’s Mini Cheddars brand.
At 75kcals per individual portion and with 30% less fat, Jacob’s Mini Cheddars Nibblies taps into the increased demand for healthier snacking options, while offering savoury snacking shoppers even more choice.
Baked with real cheese to deliver a golden moreish crunch, Jacob’s Mini Cheddars Nibblies replicate the brand’s signature circular cracker, now with a mouth-watering light and crispy texture. They will be available in two big, bold cheesy flavours: Cheddar & Smoked Paprika and Double Gloucester & Chive.
“Jacob’s Mini Cheddars is one of our greatest success stories. The brand has reached record heights and is one of the top 10 biggest brands in crisps and bagged snacks, with sales growing +27% (year-on-year),” says Christopher Owen, Marketing Controller at pladis UK&I. “And this strong momentum is set to continue, as we’re bringing even more variety to the crisps and snacks aisle by launching a new product which will appeal to those looking for something lighter.
“Although shoppers are actively seeking healthier snacks, we know they aren’t willing to compromise on taste – and nor should they have to. The good news is, our Jacob’s Mini Cheddars Nibblies are generously seasoned and packed full of flavour to ensure that Mini Cheddars shoppers – both established and new – can enjoy a moment of cheesy pleasure, even if they’re opting for a lower-calorie, lower fat proposition.
“Plus, we’re taking the brand beyond its afternoon snacking heartland by offering Jacob’s Mini Cheddars Nibblies in both multipacks and sharing bags. This will encourage shoppers to enjoy this nibbly new treat during even more eating occasions – whether that’s adding some flavour to lunchtime, or embracing an evening in.”
Jacob’s is well versed in launching new variations of its popular Mini Cheddars brand to increase relevance for shoppers. In fact, this announcement comes hot off the heels of the introduction of its lightly puffed Jacob’s Mini Cheddars Crunchlets in autumn last year – and the brand is confident it will see similar success with this latest launch.
Owen continued: “Our research showed that our ‘30% less fat’ flash on-pack is a huge draw for shoppers – with Jacob’s Mini Cheddars Nibblies ranking in the top 25% of all savoury snacking concepts for trial and purchase intent. “
Jacob’s Mini Cheddars Nibblies will sit outside of upcoming guidelines relating to HFSS products. This means their position in store will not be restricted and they can be used to signpost the crisps and snacks fixture at end-of-aisle. Additionally, the brand will spotlight Jacob’s Mini Cheddars Nibblies via its ‘Welcome To Cheddar Town’ campaign, which will be returning to screens from October.
Jacob’s Mini Cheddars Nibblies will be available in 6x17g multipacks and 115g sharing bags (RRP: £1.50), across multiple grocery, wholesale and convenience from early April.
Vaping manufacturer ELFBAR has launched the ELFX Pro Classic Edition, the second device in its ELFX series. The new release further expands ELFBAR’s range of reusable vaping products.
Designed as an accessible entry point to open pod vaping systems with a focus on convenience, the latest device advances the series with enhanced features for greater customisation and performance, and a colour screen for precise control.
The ELFX Pro Classic Edition can be refilled with nic salts, including ELFLIQ, the same e-liquids found in ELFBAR single-use and prefilled pod devices, giving access to the range of the flavours the brand is recognised for. The top-fill design of the device’s pod makes it easy to fill and features a leak-proof structure, offering a mess-free experience that sets the series apart from standard open pod systems.
Colour Screen Interface for Complete Control A standout feature of the ELFX Pro Classic Edition pod kit is its colour screen interface, providing an easy way to personalise settings, track real-time vaping usage and monitor battery life.
The device can also switch between two performance modes, Economy and Turbo, at the press of a button. Economy Mode doubles the coil’s lifespan and conserves e-liquid for extended use, while Turbo Mode boosts power for increased vapour production and richer flavour.
A sliding switch for airflow adjustment provides further customisation, allowing for a tighter, more intense draw or a smoother, airier one.
Long-Lasting Battery Life Equipped with a powerful 1200mAh battery, the device supports long-lasting vaping, recharges in 30 minutes and can be used while charging.
Dual Mesh The open pod kit includes two 2ml refillable pod cartridges – one with 0.6Ω resistance for richer flavour and denser vapour, and another with 0.8Ω resistance for a smoother draw and longer battery life. The choice allows individuals to further tailor their vaping experience based on preference.
The 2ml pods feature ELFBAR’s QUAQ DUAL MESH technology to double the coil's lifespan.
Sleek Aesthetic, Award-Winning Design Made from durable aluminium alloy with a premium vegan leather finish, the ELFX Pro Classic Edition combines style and durability – earning it a prestigious iF Design Award and a MUSE Design Award. The leather texture adds a touch of sophistication while providing a comfortable, non-slip grip and the device is available in seven colours.
“The ELFX Pro Classic Edition reflects ELBAR’s commitment to innovation and giving retailers a range of reusable vaping devices to offer adult smokers and ex-smokers as an alternative to single-use vapes," said said Chris Kader, head of PR and communications for ELFBAR in the UK.
“With advanced customisation options and enhanced performance, the newest addition to the ELFX series is designed for those who want to personalise and fully control their vaping experience.”
Wray & Nephew today (20) unveiled Wray’s 43, a limited-release white rum crafted for full-flavour, easy-to-mix drinks. It will be available exclusively to convenience retailers via Booker.
Bottled at 43 per cent ABV, Wray’s 43 is a unique blend of unaged Jamaica white rum with notes of rich fruits, charred pineapple, and molasses.
While inspired by the iconic Overproof, Wray’s 43 is not a diluted version but a distinct expression, offering a smooth, naturally sweet profile while retaining the bold character Wray & Nephew is known for.
Considered ‘a fresh way to Wray’, Wray’s 43 is now available exclusively through Booker for convenience store distribution and Amazon for direct consumer purchase (RRP £25).
With its full-bodied character, Wray’s 43 is ideal for long drinks, pairing perfectly with mixers like pineapple juice, ginger ale or coconut water.
The signature serve - Wray’s 43 & Pineapple – combines 25ml of Wray’s 43 topped with pineapple juice and garnished with either fresh pineapple or a lime wedge.
David Morrison, Deputy Master Blender at J. Wray & Nephew, said: “The launch of Wray’s 43 is an exciting new exploration for us. We have listened to our community and are providing rum lovers with a fresh way to experience the tropical flavours of Jamaica rum whilst staying true to the product’s authenticity. Full-flavour guaranteed!”
With 200 years of rich heritage, J. Wray & Nephew has been an intrinsic part of Jamaican culture since its founding in Kingston in 1825.
Wray & Nephew is synonymous with authenticity and craftsmanship, with all Wray & Nephew rums, including Wray’s 43, distilled and bottled in Jamaica, ensuring that every bottle delivers the true spirit of a Jamaica rum.
Rooted in nearly 200 years of Jamaican rum-making tradition, Wray & Nephew is an iconic brand synonymous with the island’s vibrant culture and craftsmanship.
Beyond the bottle, Wray & Nephew is passionate about uplifting and supporting the Black-British community through initiatives such as its Wray Forward programme.
iPRO, the hydration brand renowned for its innovative and health-conscious beverages, is thrilled to announce that global social media sensation Abdu Rozik has officially joined the iPRO family as its newest ambassador.
Abdu Rozik, known worldwide for his charismatic personality and extraordinary journey, is a singer and internet star with a massive social media following. Boasting over 8 million followers on Instagram, over 996k on TikTok, and a loyal fan base on platforms like YouTube, Abdu has become an inspirational figure for millions.
His unique story of overcoming challenges and his vibrant content resonate deeply with audiences across the globe, particularly in the Middle East, where he has cultivated a strong and devoted fan base.
With a growing presence in the Middle East, including the UAE and Saudi Arabia, iPRO has cemented itself as the go-to brand for consumers seeking effective and natural hydration options.
The brand is recognised for its dedication to healthy, active lifestyles, aligning with the evolving needs of health-conscious consumers worldwide.
iPRO Hydrate: A scientifically formulated hydration drink with electrolytes to hydrate faster than water. Packed with 100% daily vitamin C and added B vitamins, iPRO Hydrate is naturally sweetened with stevia and contains no caffeine, artificial flavours, or colours.
iPRO Juice Drinks: Made with 100% natural ingredients, including real fruit juice and with no added sugar, this range offers a delicious and wholesome beverage choice for those who value natural ingredients.
Both product ranges are environmentally conscious, with packaging that is fully recyclable. Additionally, the iPRO Hydrate 500ml range incorporates 30 per cent recycled plastic as part of the brand’s commitment to sustainability.
“We are absolutely delighted to welcome Abdu Rozik to the iPRO family," said Lucy Darrall, Country Director - United Arab Emirates. "Abdu embodies positivity, resilience, and a strong connection with his audience, which aligns perfectly with iPRO’s values. We look forward to creating fun and engaging content together, bringing our hydration to life for the Middle East audience and beyond.”
The collaboration aims to create impactful and relatable campaigns that will highlight iPRO’s innovative products while celebrating Abdu Rozik’s authenticity and magnetic appeal.
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PureOaty announces market-leading low carbon footprint of breakfast range
Glebe Farm Foods has announced that, following independent analysis, the carbon footprints of its PureOaty porridge oats and granola retail packs are well below the industry average.
This means that by switching to PureOaty consumers could reduce their own carbon footprint, the firm noted.
The review was executed by environmental impact assessment organisation My Emissions, which evaluated four key areas: farming, processing, packaging and transport.
PureOaty achieved a score of just 0.18 kg Co2e per pack of porridge (with organic porridge scoring an even lower score of 0.10kg Co2e per pack), and 0.28 kg Co2e per pack of granola.
In comparison, the industry average stands at 0.67kg Co2e per pack for porridge and 1.13kg Co2e per pack for granola.
This translates to PureOaty products contributing to a significant reduction in greenhouse gas emissions, with an annual saving of 25.48kg Co2e per pack for porridge and 44.2kg Co2e for granola – the equivalent of driving 120km and 210km in an average UK car, respectively!
While oats used in many other products are imported from across Europe, Glebe Farm Foods takes a field to table approach, sourcing grain within a radius of 70 miles of its Cambridgeshire farm. It also grows, processes and packs its product all on one site, thanks to its state-of-the-art Tetra Pak plant. This ensures that the entire process, from milling to packing, covers a mere 150 metres, eliminating up to 100,000 miles of HGV transport.
Glebe Farm Foods also boasts three innovative biomass boilers, which enable the manufacturer to mill oats using steam power generated by chaff, thus avoiding the use of fossil fuels.
“Hot on the heels of our industry-leading My Emissions result for PureOaty Barista, we’re delighted to continue to lead the carbon reduction charge with an incredibly low CO2e score for our Porridge and Granola packs,” Philip Rayner, managing director, Glebe Farm Foods, said.
“With sustainability increasingly part of retail and foodservice buying decisions, and businesses across FMCG looking to improve their overall green credentials, we’re proud PureOaty offers this point of difference.”
Cheez-It, the iconic US brand that burst onto the UK snacks scene last year, has announced a new competition exclusively for independent retailers, with a whopping £10,000 cash prize up for grabs.
To be in with a chance of winning, convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code live now across all print and digital adverts. Once received and live in store, entrants just need to text photos of all three assets in situ to 81155. The winner will then be chosen at random.
Cheez-It has taken the UK by storm since it landed on shelves across the country last summer, achieving a staggering £10.4million value sales to date, becoming the biggest "Large Sharing" NPD of the last four years. The brand has already won over 2.5 million shoppers, driving an impressive 8.6 per cent penetration in the market, with a strong 26 per cent repeat rate demonstrating its growing popularity. With continued through-the-line investment of £18million, sales are expected to keep soaring.
“Over the past six months, the convenience channel has been instrumental in making our UK debut a phenomenal success," said Charlie Foster, Senior Sales Director at Kellanova. Through this new competition, we want to reward our retailer partners for coming on this journey with us and help them drive even more impulse snack sales with our vibrant, eye-catching POS bundle.
“It’s so straightforward to enter, and with the chance to win £10,000, we encourage all eligible stores to request the POS bundle today to enter the competition and showcase the biggest NPD in Large Sharing in style!”
Retailers can request the free POS bundle here. Terms and conditions apply:
This competition is exclusively open to owners and employees of UK convenience stores. GB only. Entrants must be 18+. Open from 00:01 03.03.2025 to 25.04.25. To enter prize draw: Request 10k-Giveaway POS bundle from www.kelloggsvantage.co.uk. Take a photograph of your POS material and upload a clear photograph of the POS material along with your full name, store name and contact details to www.10k-Giveaway.co.uk. Winners will be drawn at random from all valid entries received during the promotional period stated by an independent adjudicator. There is x1 (one) prize of £10,000. Cash awarded via BACS payment to winners. Max 1 entry per person. Max 1 prize per person. For exclusions, full terms and conditions and information on how your personal data will be compliantly handled visit www.stockitcheezit.com/terms. Promoter: Kellogg Marketing and Sales Company (UK) Limited, Orange Tower, MediaCityUK, Salford, M50 2HF.