J2O is helping retailers to drive their premium soft drink sales this festive season with the return of seasonal favourite, J2O Glitterberry.
The grape, cherry, and winter spice flavour with edible red glitter, will be available across the convenience channel from 1 September for a limited 16-week run.
To drive consumer engagement, the launch will be accompanied by an on-pack promotion across the core range, giving shoppers the chance to win Ticketmaster e-gift cards and Bluetooth speakers.
To enter, consumers must simply purchase a pack of J2O Orange & Passion Fruit, Apple & Mango, Apple & Raspberry, or Glitterberry and visit the J2O website to enter.
With three quarters of young people claiming they reduced their alcohol intake over Christmas in 2024, there is a clear opportunity for retailers to focus on growing their adult soft drink sales.
By stocking J2O Glitterberry, retailers can capitalise on this trend and tap into the strong demand for non-alcoholic drinks with a twist, making it a must-stock for the festive period.
Munnawar Chishty, Carlsberg Britvic CMO, comments: “With consumers entertaining friends and family more often and at home during the run up to Christmas, we’re aware how key this shopping period is for retailers.
"We know that J2O Glitterberry is a firm favourite with our customers. However, this year’s on-pack promotion will add an extra layer of excitement, giving shoppers a reason to choose J2O and enable retailers to maximise their premium adult soft drink sales.”
J2O Glitterberry will be available across the convenience channel from 1 September 2025 for a 16-week period. The product is available at a recommended price of £6.24 and £13.55 in multipacks of four and ten.