IVG’s best-selling reusable, prefilled pod device combines convenience, choice, and reliability, making it a standout for retailers. As leaders in the Big Puff category, IVG recorded 1.4 million Big Puff unit sales in the latter half of 2025, with PRO 12 sales up 49%, driving category growth and demonstrating the device’s strong market momentum.
The PRO 12 has benefited from changing consumer behaviour following the disposable vape ban. Many vapers are seeking a straightforward alternative that delivers the same ease of use, while offering greater longevity and value.
With a reusable device format and prefilled pods, the PRO 12 provides a natural step-on from disposables, helping retailers retain customers who might otherwise leave the category. Its high puff count and simple proposition make it easy for staff to recommend, supporting a smooth transition for shoppers and sustained sales for stores.
Delivering up to 10,000 puffs per device, the PRO 12 offers long-lasting value for consumers. With 33 fast-moving flavours, from favourites like Blue Raspberry Ice to retro-inspired Spearmint, retailers can offer a versatile range to suit diverse tastes. The prefilled pods drive repeat sales, while the reusable device provides a low-friction entry point for new vapers.
Designed for flexibility, the device supports three nicotine strengths: 20mg, 10mg and 0mg, allowing vapers to tailor their nicotine journey, from high-strength options down to nicotine-free.
Retailers also benefit from stocking a trusted, high-growth product, supported by IVG’s merchandising programme, including in-store display units and point-of-sale materials. This makes the PRO 12 a must-stock product, attracting new customers, encouraging repeat purchases, and keeping shelves aligned with consumer demand.
Whether for newcomers exploring vaping or existing users looking to upgrade, the PRO 12 delivers choice, strong unit sales, and proven growth in one product.
Availability: The PRO 12, along with IVG devices, pods and e-liquids, is available through leading wholesalers including Bestway, Booker and Parfetts.