innocent drinks expands range of super smoothies for kids


Leading drinks company innocent drinks has announces the launch of Blueberry Whizz, a new addition to its super smoothie range that’s made from crushed fruit and veg with added vitamin D, Iron – and no added sugar.

As research has shown that only 1 in 10 kids manage to eat their 5 a day, drinking a Blueberry Whizz smoothie would be a convenient and delicious way to help more children reach this target, the brand noted.

The fortification of Blueberry Whizz with vitamin D and Iron come as research uncovered the common deficiencies amongst children across the UK. On average, 20 per cent of kids are deficient in vitamin D. A majority (62%) of parents in the UK also worry that their kids aren’t getting enough vitamins in their diet.

Blueberry Whizz, which is also a source of fibre, can get more of these nutrients into children, which are essential for supporting a strong immune system.

Along with the rest of the innocent kids super smoothie range, Blueberry Whizz has been accredited the ‘Good Choice’ badge as part of the Better Health Families campaign, so parents know they are making a healthy decision for their family.

innocent has served over 1.5 billion portions of fruit and veg to kids since it first launched its range of smoothies for kids in 2005. The company is continuing to expand its range to new markets and has recently launched four new recipes in France.