Impressive 33% growth for Dark Horse wine


Premium US wine brand has registered an impressive 33 percent annual growth, riding on the huge demand for its Malbec variant.

Dark Horse Malbec, which was added to the range last year, has had a positive impact on the US Malbec category overall, increasing its revenue by 100 percent in 2019.

The brand said its other variants have also performed well, with its best-selling Dark Horse Cabernet Sauvignon and Dark Horse Chardonnay contributing significantly to the growth in their respective categories. Dark Horse Chardonnay has seen an increase of 24 percent by value.

Nielsen data shows that 58 percent of Dark Horse growth is incremental to the still wine category.

The brand added that it will be unveiling new packaging design across the whole range shortly.