Imperial Tobacco launches New Crush Fusion Range

Imperial Tobacco is pleased to announce an exciting new update to its popular L&B Blue and Embassy Signature New Crush variants to enable retailers to respond to the continued demand for value tobacco products.

Available to buy now, the newly updated variants, L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, provide adult smokers with the opportunity to enjoy an instant cooling sensation thanks to its new and exclusive “Fusion” large bore filter. Nearly 20% larger than a standard-size bore filter, the “Fusion” large bore filter offers smokers a new smoking experience.

The New Crush Fusion range also features a white tip for the ultimate contemporary look and feel, a resealable foil to guarantee continuous freshness, as well as special tipping paper to provide the innovative cooling sensation. L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, which are available for an RRP of £12.50* and £12.25* respectively, provide the same great tobacco blend as the New Crush range, making it the ideal product for adult smokers who are seeking a new smoking experience at great value.

Tom Gully, Head of Consumer Marketing UK & Ireland at Imperial Tobacco comments, “We are excited to continue the expansion of our popular L&B Blue and Embassy Signature ranges through the launch of our new and innovative New Crush Fusion variant. With Kingsize cigarettes seeing impressive growth in both the economy and value-priced sectors, stocking our New Crush Fusion range will help retailers to tap into the continued demand for value tobacco and in turn, maximise sales.”