Imperial Tobacco appoints new Cluster Marketing Director UK-Ireland

Imperial Tobacco has appointed Yawer Rasool as Cluster Marketing Director UK & Ireland.

Yawer, a seasoned marketing professional with over 17 years’ experience, brings extensive strategic and executional expertise to the role across global, regional, and local levels. Prior to this appointment, Yawer has held several country commercial and global corporate innovation roles at global consumer goods company, Reckitt Benckiser, where he left in 2022 to start his own marketing consultancy firm, Brandnetics. Most recently, Yawer held the position of Marketing Director at Challs International.

As a key member of the UK & Ireland Cluster Leadership team, Yawer will play a pivotal role in driving Imperial Tobacco’s strategic priorities, including accelerating the company’s next generation business.

Yawer Rasool comments: “I am delighted to be taking on the role of Cluster Marketing Director UK & Ireland at Imperial Tobacco and becoming an integral part of the leadership team. The industry is currently facing many challenges, but I am eager to leverage my extensive marketing expertise to overcome these barriers and drive innovative new strategies to unlock new growth opportunities.”