Imperial Tobacco announces return of Gold Leaf limited edition papers

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Following its success last year, Imperial Tobacco has announced the launch of a new range of limited edition papers in Gold Leaf pouches for 2022.

Launching in July, the new collection of limited-edition papers will be available in Gold Leaf 30g and 50g pouches until the end of September, and priced at £14.60 and £24 respectively.

There will be a series of four distinctive designs themed around the concept of individuality, diversity and creative experiences which will be rotated throughout the launch period. The Gold Leaf trade outer will also feature an eye-catching new look including an on-pack flash promoting the limited edition papers to drive further awareness.

Benefitting from a high moisture Virginia blend and a distinctive sweet taste, Gold Leaf provides premium rolling tobacco features at an affordable price. Furthermore, the range has been shown to outperform similar brands from other manufacturers in blind testing, highlighting its great appeal, the company said.

“As the cost of living crisis takes hold of households nationwide, the Economy price sector is the driving force behind sales within the Roll Your Own (RYO) category, accounting for 56 per cent share of sales and growing at 5 per cent YOY. Offering top quality products at affordable prices that allows retailers to cater for their customers’ needs remains a priority for our business,” Tom Gully, Head of Consumer Marketing UK&I at Imperial Tobacco, commented.

“Through this latest launch, we’re providing the same great value and high quality Gold Leaf blend, with the addition of these engaging new limited edition designs. In recent years, we’ve found these limited edition papers have become highly sought after as collectables by RYO customers, so we’d recommend retailers stock up on the new limited edition Gold Leaf pouches as soon as they launch to take advantage of the additional sales while stocks last.”