With shopper demand for value continuing to shape the Tobacco category, Imperial is excited to announce the launch of its new Compact range for two of its leading cigarette brands, Richmond and Players.
The new Richmond and Players Compact variants, which are available at an RRP of £10.99* and £11.60* respectively, feature a modern rounded-corner pack that can easily fit into any bag or pocket for the ultimate on-the-go convenience. The new cigarette sticks are 13% slimmer in size, allowing for a quicker and more pleasurable smoke, ideal for existing adult smokers looking to socialise this summer.
The new Richmond and Players Compact are the perfect must-stock product for adult smokers looking to save money thanks to its compact cigarette format at a compact price.
Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I commented: “With cigarettes in the lowest price sector seeing substantial growth year-on-year, our new Compact variants from two of our leading cigarette brands, Players and Richmond, will help retailers tap into shopper demand for value.”