Spring 2025 sees Hive Mind release its new “honeyade”, creating a four-strong range of all-natural, “planet positive” soft drinks sweetened with only a dash of British honey and an eclectic mix of countryside fruit, herbs and botanicals.
Born back in 2019, Hive Mind began life as an award-winning traditional mead and honey beer operation that played to brothers Matt and Kit’s twin obsessions of beekeeping and brewing.
The simple thinking behind Hive Mind has always been to put British honey back on a pedestal via an array of added value honey-themed propositions – after years of adulterated, imported honeys, padded out with cheap sugars had decimated whatever value had once existed within British produced honey.
In much the same way, Hive Mind’s award-winning meads represent a stripped back return to traditional mead production (namely just honey, water and yeast), a stinging rebuke to cheap, mass-produced wine-based meads sweetened with refined sugars, spirit alcohol and only the loosest trace of honey. Instead, Hive Mind’s honeyades provide an ultra-unprocessed perspective on nostalgic old-school soft drinks devoid of synthetic nasties and chemistry-set flavourings.
“Initial interest has been incredible in these increasingly health-conscious times with growing numbers of consumers want access to transparent, no-nonsense soft drinks with clear sustainable ambitions, namely helping to replace declining pollinator populations and supporting rural regeneration,” said co-founder Kit Newell.
Hive Mind Honeyade comes in: Just Honey, Strawberry & Basil, Lime & Mint and Rhubarb & Ginger
