High street footfall in May plummeted by ’25 per cent’

High street footfall in May this year plummeted by 25 per cent month-on-month, states a data analysis report on Monday (27).

According to RSM UK’s analysis of the latest data, the biggest month-on-month decreases were seen in Glasgow (down 54 per cent), Newcastle (down 40 per cent) and Brighton (down 39 per cent).

Footfall is still 48 per cent lower than pre-pandemic levels, driven by London (down 68 per cent), Newcastle (down 67 per cent) and Glasgow (down 67 per cent). London continues to be hit by hybrid working with fewer workers commuting into the city, and international and business travel is still not back at full capacity.

Whereas Glasgow was hit by train strikes in May, coupled with weak consumer confidence and workers only trickling back into the office.

However, Guildford and Leeds bucked the trend, increasing eight per cent and two percent month on month, and were the only two cities to exceed pre-pandemic levels in May.

Jacqui Baker, partner and head of retail at RSM UK, said: “It’s surprising to see such a sharp drop in footfall levels given the bank holiday and school half-term in May. But this was the first month that consumers really felt the magnitude of various prices increases, such as energy and fuel. 

“Consumer confidence also reached an all-time low of -41 per cent. As a result, consumers are having to tighten their purse strings which we’re witnessing on the high streets.

“There are still fewer foreign tourists visiting the UK, particularly from China which only came out of lockdown at the beginning of June. Retailers will be banking on international travel to ramp up during the summer and provide footfall levels with a much-needed boost.”