Off-fixture displays containing alcoholic drinks have surged by 57 per cent year on year this month, claims a recent report, stating that restrictions on high in fat, salt or sugar (HFSS) products has created more space across stores.
According to goods transportation company CHEP, there is now an estimated 70,000 off-fixture alcohol displays including wine, beer and spirits across the UK’s 7,000 supermarkets.
As a result of HFSS restrictions that came into effect on Oct 1, confectionary is increasingly moving to in-fixture displays, soft drinks display too have increased by 53 per cent while household or cleaning products have seen a 25 per cent rise since the beginning of this month.
“The nations supermarkets are swapping biscuits for beverages as retailers and manufacturers explore the possibilities presented by the HFSS rules,” CHEP UK&I store solutions category manager, Sean Field said.
“This is the most dramatic shift I have ever seen in four years of surveying store layouts in the UK’s most renowned supermarkets.”
“With a big reduction overall in HFSS off-fixture displays, products that have sometimes rarely got a look in are now popping-up in alternative locations, different sales display formats and in significant numbers, like cleaning products and savouries,” he added.
As per the new restrictions, products high in fat, salt or sugar (HFSS) are now banned from being displayed at store entrances, gondola ends and checkouts. The move aims to tackle obesity levels across the UK by curbing impulse sales of unhealthy food and drink.
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