Hershey restructure’s Europe unit as standalone business

The Hershey Company has announced changes to its International business, which will see its Europe business, led by Jackson Hitchon, becomes a standalone business.

Elsewhere, Herjit Bhalla is elevated as Vice President Canada & AMEA, taking on the Canada business, in addition to his current leadership in Asia-Pacific, Middle East and Africa (AMEA).

Both Bhalla and Hitchon report directly to Rohit Grover, President, International of the Hershey Company. These changes took effect on Jan. 1.

The company said the decision to make Europe a standalone business recognises the significant growth potential of the region, and allows for focus on continuing the growth strategy in the UK and establishing Germany as a key market for The Hershey Company.

Hitchon, instrumental in the success of the Europe business to date, will continue to lead Europe as general manager.

Hershey Canada is the biggest international market for the Hershey Company, and Bhalla, who has led Hershey India for the last five years, doubling the India business, will be playing a significant role in powering Hershey Canada’s growth strategy, the company said.

“The Hershey Company’s international footprint is growing in exciting ways,” Rohit Grover said.

“Herjit’s appointment as VP of Canada in addition to his current leadership of AMEA speaks to our confidence in his ability to lead our ambitions in these critical markets. He will serve our people and our company with the qualities The Hershey Company is known for – experience, expertise and leadership that delivers robust, profitable growth and competitive share gains.

“I am also delighted to recognise the success of the Europe business under Jackson Hitchon and am confident with a focus on key markets in Europe, will allow us to realise our potential in the region.”

Hershey International has seen significant expansion over the last year, with the segment’s operating income for the third-quarter 2022 increasing by 81 per cent versus the same period in the previous year to $35.4 million (£29m).