Henderson Technology installs one million ESEL labels

Henderson Technology said it has touched the one million ESEL milestone with its recent installation at Filco Supermarkets.

The state-of-the-art Electronic Shelf Edge Labels (ESELs) enhances the in-store shopping experience for customers and streamlines operations for retailers. EDGEPoS ESELs are fully integrated into Henderson Technology’s EPoS system, EDGEPoS.

The implementation of EDGEPoS ESELs replace traditional paper labels at the shelf edge with dynamic electronic screens. This means convenience and forecourt operators can ensure real-time pricing updates and eliminate pricing discrepancies between the shelf edge and the till. The dynamic pricing capability allows for greater flexibility in pricing strategies and enhances a store’s efficiency – a much easier and more cost-effective way to manage margin and adapt quickly to market activity.

“ESELs are the first step in digitising the instore shopping experience. This cutting-edge technology not only enhances operational efficiency but also elevates the shopping experience for shoppers,” Darren Nickels, retail technology operations director at Henderson Technology, said.

“ESELs are playing a crucial role in shaping the future of retail. It allows stores to innovate and adapt to changing consumer needs, whilst at the same time provides customers with a seamless shopping experience.”

Nickels said they extending the digital offer to supply digital screens and create digital content for stores from this year.

“We already manage 600 screens, and we will be extending this out to also include Barista Bar retail customers. The benefit of tying on-shelf and digital screen messaging together allows stores to communicate their offers more accurately,” Nickels said.

Henderson Technology installed its first ESEL into Smyth’s EUROSPAR in Ballymoney in 2019 and five years later the EPOS company has now grown this to one million labels in over 220 convenience and forecourt stores, the latest of which being Filco Supermarkets.

“Installing ESELs from EDGEPoS has been a real positive influence in our stores. It has been so well-received by all our staff that it’s opened the door for us to embrace additional retail technology,” Matthew Hunt, Filco Supermarkets director, said.

“Staff are very happy with their ease of use; making their jobs easier, saving them time and ultimately make the store operationally more efficient. Dynamic pricing gives us the opportunity to set up a flexible pricing strategy for certain products at particular times of day. We are excited to see what the future in retail technology holds.”

EDGEPoS ESELs enable retailers to provide customers with up-to-date product information, promotions, and advertisements directly at the point of purchase, allowing shoppers to make informed purchasing decisions which enhance the overall shopping experience.

The installation of ESELs cuts down hours of manual price-changing for store staff and ensures stores stay compliant. In addition, digital shelf edge labels can align retailers’ commitments to sustainability by replacing paper labels with digital displays, allowing retailers to significantly reduce paper waste and promote environmental-friendly practices.

EDGEPoS by Henderson Technology is installed in over 940 sites across the UK and Australia.