Hellmann’s is set to shake up the condiment aisle with the launch of two bold new sauces, Hellmann’s Creamy Ranch and Hellmann’s Spicy Ranch.
The UK’s leading mayonnaise brand is bringing America’s iconic condiment to British tables nationwide, marking Hellmann’s biggest flavour innovation in years.
Ranch dominates the US condiment market, where it ranks as the second best-selling condiment – surpassing ketchup.
With the UK’s appetite for American-inspired flavours on the rise, Hellmann’s Ranch range is perfectly positioned to meet this need and aims to drive category growth. The new sauces are crafted to deliver restaurant-quality flavour and promise to elevate everyday meals, satisfying the growing consumer demand for exciting new taste experiences.
Hellmann’s Creamy Ranch blends the rich creaminess of Hellmann’s with garlic and buttermilk to deliver a cool and tangy flavour that pairs perfectly with chicken dishes, salads, wraps, or as a dipping sauce.
Hellmann’s Spicy Ranch combines Hellmann’s signature creaminess with chillies and buttermilk for a spicy, tangy twist that adds a kick to any meal.
Richard Vaughan, Marketing Manager Foods at Unilever said, “Ranch is an iconic American flavour that’s rapidly gaining popularity in the UK, with Google search trends showing that consumer interest in the flavour has surged considerably over the last year.
“With flavoured mayonnaise currently having 26 per cent penetration in the UK, Hellmann’s new Ranch sauces present a strong opportunity to establish Ranch as a brand-new sub-category within condiments, and a new go-to flavour option for shoppers looking to elevate their favourite dishes.
“By bringing the Ranch flavour to UK shelves, we’re delivering innovation that caters to the consumer desire for this exciting flavour, to help retailers attract new shoppers while driving growth for the condiments category.”
Supported by an extensive marketing campaign, Hellmann’s is kicking off the launch with a ‘Ranch House Party’ at the popular House Party venue in Soho, London.
The event will give consumers the chance to be among the first to sample the new Hellmann’s Ranch range and savour the spicy and cool flavours that the sauces bring to the table.
The brand has also invested in eye-catching POS materials to boost visibility for the range and generate shopper excitement in store.
Hellmann’s Creamy Ranch and Spicy Ranch are available this month in the grocery channel in major retailers.
NPD:
Hellmann’s Creamy Ranch 245g/ 250ml - RRP* £2.69/£2.00
Hellmann’s Spicy Ranch 245g/ 250ml - RRP* £2.69/£2.00
