Rob Harmsworth has been made Commercial Director at the international food company Pilgrim's Europe. Harmsworth, whose appointment is effective from November, joins from ALDI, where he has spent more than 12 years in senior commercial, strategy and transformation leadership roles.
Most recently, as Director of GBIE Strategy & Coordination, he led strategic and category initiatives across the retailer's business, helping drive growth, strengthen customer value and navigate major market challenges including Brexit and the Covid-19 pandemic.
He also served as International Project Director, leading large-scale buying transformation and value chain optimisation programmes across the ALDI South Group.
At Pilgrim's Europe, he will play a key role in further strengthening customer partnerships, driving commercial growth and consolidating the company's position as a leading food partner to UK retailers.
"Rob brings an outstanding combination of commercial leadership, customer insight and strategic transformation experience from one of Europe's most successful retailers," said Matt Lee Chief Business & Growth Officer at Pilgrim's Europe.
"His deep understanding of how to create value for customers, combined with his track record of delivering growth and leading complex change, will be a significant asset as we continue to strengthen our market position and accelerate our growth ambitions."