Haribo unveils new format for Puck Penguin


Haribo has unveiled a new format for Puck Penguin, extending the brand’s selection of novelty treats in time for Christmas.

Puck Penguin, which joins Haribo Starmixmas and Giant Trees sharing bags, is a jelly and foam penguin-shaped sweet in peach & vanilla, blackcurrant & vanilla and strawberry & vanilla fruit flavour combinations.

The brand’s seasonal range enjoyed 9.3 per cent growth in 2019, contributing greatly to the success of the leading sweets manufacturer. While the seasonal medium bags reported 14.2 per cent growth, giving and sharing products have seen an impressive 19.5 per cent growth, with value sales up 3.9 per cent during the Christmas period [IRI Marketplace].

“Our seasonal sharing bags are an excellent way for shoppers to get into the spirit of Christmas. As we countdown to the festive season, which according to research starts earlier and earlier each year, this fun and themed format drives impulse sales for retailers,” commented Claire James, trade marketing manager at Haribo.

Haribo Starmixmas (175g) is the festive extension for Starmix and includes an apple strudel Bottle, a cherry trifle Heart, gingerbread Bears, a cherry & eggnog crumble Ring and eggnog Eggs. Growing by 80.7 per cent within convenience in 2019, this fun and themed product has maintained buoyant sales volumes year-on-year since its launch in 2016.

Giant Trees (70g/175g) deliver the much-loved taste and texture of Giant Strawbs and are suitable for vegetarians. The brand’s leading one seasonal prepack has grown by 600 per cent within convenience.

Haribo Christmas gifts and stocking fillers that hero Haribo favourites and bring together various sweets in festive designs and giftable packs, will also return to the seasonal aisle following 39 per cent growth in 2019.

Sweet Medley (480g) includes Starmix, Tangfastics, Supermix, Giant Strawbs, Jelly Beans and Jelly Babies Double Trouble, and the Haribo Selection Box (182g), which adds much-needed variety, continue to be popular Christmas purchases.

Haribo Tangfastics and Starmix Tubes (120g) complete the line-up, delivering a sweet gesture for those looking for a tasty, popular stocking filler.

Haribo’s sharing tubs and pouches, which have grown by 53 per cent in convenience, are perfect for the whole family, with the Share the Fun Tub (600g) and Pouch (500g) becoming firm favourites.