Haribo has returned to TV screens, delivering the latest instalment of its campaign ‘Kids’ Voices’.
As viewers have come to expect from this long-running campaign, each adult character is voiced by kids, and the new 20-second advert captures two police officers on a routine job monitoring the speed of motorists.
“There is a great deal of love for our TV adverts and this latest instalment captures child-like happiness perfectly,” commented Jon Hughes, managing director of Haribo UK.
“We’re certainly expecting lots of re-enactments of this latest scene, which features our nation’s heroes! The advert is light-hearted, fun and it raises a smile - just like our treats.”
On air from today (2 March) for 30 weeks, Haribo Police will also appear on VOD. It forms part of a multi-million-pound campaign that will also showcase Haribo’s top-selling sweets Tangfastics and Supermix.