Haribo returns to TV with new ‘Kids’ Voices’ ad  


Haribo has returned to TV screens, delivering the latest instalment of its campaign ‘Kids’ Voices’.

As viewers have come to expect from this long-running campaign, each adult character is voiced by kids, and the new 20-second advert captures two police officers on a routine job monitoring the speed of motorists.

“There is a great deal of love for our TV adverts and this latest instalment captures child-like happiness perfectly,” commented Jon Hughes, managing director of Haribo UK.

“We’re certainly expecting lots of re-enactments of this latest scene, which features our nation’s heroes! The advert is light-hearted, fun and it raises a smile – just like our treats.”

On air from today (2 March) for 30 weeks, Haribo Police will also appear on VOD. It forms part of a multi-million-pound campaign that will also showcase Haribo’s top-selling sweets Tangfastics and Supermix.