Haribo has unveiled its largest ever on-pack promotion, celebrating 25 years of Starmix.
Running from February to July, the promo gives shoppers the opportunity to win a host of prizes – including Xbox games consoles, activity tickets and board games – every single hour for six months.
One lucky winner will secure the ‘grand prize’: a 10-night stay in Florida.
“We’re so pleased to be celebrating this 25-year milestone with consumers and what better way to mark the occasion than by delivering even more moments of childlike happiness. We want shoppers to join in the fun and look forward to seeing the excitement from those who win,” said Claire James, trade marketing manager at Haribo
Featuring on share size bags of Starmix, Tangfastics and Supermix an on-pack flash will invite consumers to take part. Shoppers will have from February to July to win a prize every hour, and until November to win the grand prize.
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