Halewood Artisanal Spirits has unveiled a refreshed look and feel for its JJ Whitley brand, now simply named ‘JJ’.
Whilst retaining the bottle’s premium embossed detailing, family distillers messaging, and bold base label, this new look version has had a modern makeover, with the removal of the traditional tree emblem and the ‘Whitley’ wording to give a cleaner and more streamlined image. The updated font also provides increased standout.
The changes will be reflected across the entire JJ range, which includes the award winning Artisanal Vodka, much loved flavours including Vanilla, Raspberry and Blood Orange, as well as its new ‘Party Flavours’ range of lower, 20% ABV spirit drinks such including Toffee Popcorn and Strawberry Cheesecake.
“JJ is a vibrant, modern British brand with a range of award winning gins and vodkas in on-trend flavours,” Poppy Williams, group marketing manager at Halewood Artisanal Spirits, commented.
“We wanted to bring the packaging in line with this, which is why we have opted for a stripped back, sleeker design, whilst still retaining the ‘family distillers’ messaging that remains so important to us from a quality and provenance perspective.”
In keeping with their wider sustainability initiatives, Halewood recently switched all JJ bottles to a new type of recycled glass, made using recycled glass cullet, generating 60% less CO2 during the manufacturing process. They are also using new ROPP (Roll on Pilfer Proof) bottle closures to further decrease their footprint.