Halewood Artisanal Spirits said it has moved the production of its best-selling Whitley Neill gin to its City of London Distillery in the heart of the capital.
The firm said the move will boost the premium gin brand’s credentials as a true London Dry Gin.
“Over the past couple of years we have been dedicated to growing our distilleries, enabling us to produce the best possible range of quality, artisanal spirits with provenance,” commented James Stocker, marketing director.
“Our City of London distillery is steeped in history, and is well renowned for its gin distilling credentials, having won numerous industry accolades since opening in 2012. It makes perfect sense for Whitley Neill to be distilled in the heart of London at our multi award winning City of London Distillery”.
Halewood stressed that the production process will continue to incorporate the gin’s nine distinctive botanicals including Baobab and Cape Gooseberries, with distillation taking place in smaller, hand-crafted batches to boost the brand’s artisanal credentials.
“Moving production to the City of London distillery is a hugely exciting next step for us, and the start of an exciting new chapter in the brand’s history,” commented Johnny Neill, creator of Whitley Neill gin.
“Not only will the move enable the continued development of our premium, hand crafted gin offer, but will also reinforce Whitley Neill’s position as a true London Dry Gin, and one of the only gin brands distilled within the Square Mile in London, which is of course an excellent accolade to have”.
The move follows the launch of the brand’s largest ever global ATL campaign in the run up to Christmas, with advertising also ramping up again ahead of the Easter period, which will see a £1 million investment in OOH and print space.
Production of Whitley Neill London Dry Gin at the City of London Distillery has already started, with the London-made gin rolling out across the market now.