Gumi Yum Surprise is rapidly becoming one of the most exciting innovations in kids’ confectionery, blending flavour, fun, and collectability in one high-impact product.
Each unit features eight peelable layers of juicy, sugar-coated gummy candy in standout flavours such as cherry, strawberry, pineapple, orange, lime, apple, blue raspberry and grape. Once unwrapped, shoppers discover a surprise egg containing a premium toy from the popular Wildlife or Transformers ranges.
The allergen-friendly recipe — free from gluten, dairy, eggs and nuts — adds broad family appeal.
The numbers speak for themselves. In Australia, Gumi Yum Surprise launched as the #1 selling kids’ confectionery and secured #1 and #6 top-performing SKUs in Coles. In the USA, it debuted as the #1 new candy brand in Target, with both SKUs landing in the top 30 candy SKUs. Online, the brand has generated over 500 million TikTok views and millions of likes, fuelling viral unboxing and collector trends.
Since arriving in the UK in Q3 2025, the brand has secured distribution in over 10,000 convenience stores and delivered double-digit UPSPW in leading retailers.
With its proven global performance, strong repeat-purchase appeal, and powerful social buzz, Gumi Yum Surprise is a standout opportunity for retailers looking to drive footfall and incremental sales.
Available from Bobbys, Hancocks, and World of Sweets.