GroceryAid Day campaign reaches 6.25 million people

GroceryAid said over 200 companies has participated in its annual GroceryAid Day on 2 March with the ‘We’re Here’ campaign reaching an unprecedented number of colleagues.

The industry charity has adapted activity and assets this year to ensure the campaign could still reach colleagues whether they were working onsite or remotely. GroceryAid’s printed materials were featured in over 500 depots, factories & stores and the digital assets created a great impact across the trade.

The campaign reached 6.25 million people which the charity said was a “staggering increase” on the year before.

“Thank you to the many organisations who supported GroceryAid Day this year, our annual reach out to the industry to help us raise awareness,” commented Steve Barnes, GroceryAid chief executive.

“Thanks to the industry’s efforts our welfare team is already seeing the impact with potential beneficiaries making contact who had not heard about GroceryAid and the support available before. We knew this year was going to be a challenging year for people to take part so notwithstanding that, what was achieved was simply incredible.”

Jane Hill, fundraising director for GroceryAid added: “GroceryAid Day 2021 really is a brilliant benchmark for how awareness for the charity has grown in recent years, and how despite the unprecedented times the grocery industry always leans in.”

The charity said it has seen a steady increase in applications and calls to the helpline since the start of the year, from numbers that had already increased since the start of the Covid-19 pandemic.

The GroceryAid helpline (08088 021 122), website and live chat is available for colleagues 24/7 365 days a year in the form of emotional, practical and financial support.