Protein bar brand Grenade took over One Stop Packmoor in September, offering consumers the opportunity to trial its new Soft Core range. With a Grenade-branded truck, interactive games and a DJ, the event looked to drive excitement for the Soft Core range.
One Stop Packmoor owner, Dee Sedani, said: “It was great to work with Grenade and Hanover Communications to host the Grenade Soft Core event. The day brought a real buzz to the store and gave us a chance to connect with our community while introducing them to the new range. Store takeovers like this are a great way to get people excited about what’s new.”
Grenade Soft Core Protein Bars combine a soft dough core with a gooey centre and a thick chocolate outer later, delivering all the indulgence of a treat while packing 15g of protein and less than 2g of sugar per bar. As shoppers continue to look for convenient protein options that do not compromise on taste or texture, Grenade Soft Core Protein Bars are designed to help retailers tap into the growing demand for 10-19g protein snacks.
The Soft Core range follows the success of Grenade Creme Egg Soft Core bar, which launched as a limited edition at Easter, delivering 87 per cent incremental sales.
Contact your local rep if you’re interested in hosting a store takeover.