Following the success of last year's event, Golden Wonder is bringing back its popular World of Wonder experiential activation – and this year it's even bigger.
The Scottish crisp brand will take the interactive experience to both Glasgow and Edinburgh, giving thousands more consumers the chance to immerse themselves in the world of Golden Wonder and create their own unique crisp flavour.
More than 2,000 shoppers are expected to visit the two events, while thousands of Golden Wonder samples will be distributed around each city, putting the brand directly into consumers' hands and driving trial.
The campaign will be amplified through a high-profile marketing programme including Capital Radio advertising and an extensive social media campaign, reaching millions of consumers across Scotland.
Designed to celebrate Golden Wonder's reputation for distinctive flavours, the World of Wonder experience allows visitors to work with Golden Wonder's flavour experts to create their own personalised crisp seasoning. Each participant will leave with their own bespoke pack of crisps, a pot of their unique flavour and a selection of Golden Wonder products.
"The response to World of Wonder last year was fantastic, so we're delighted to be bringing it back on an even bigger scale," said Matt Smith, Marketing Director at Tayto Group Ltd. "By expanding to both Glasgow and Edinburgh, we're giving even more consumers the opportunity to experience the fun, creativity and bold flavours that Golden Wonder is known for. It's a brilliant way to engage directly with shoppers, generate excitement around the brand and remind people why Golden Wonder continues to deliver More Punch Per Crunch."
The activation forms part of Golden Wonder's continued investment in building consumer engagement and driving demand at shelf through memorable brand experiences, extensive sampling and high-impact marketing support.
World of Wonder will visit:
- Glasgow – St Enoch Centre, St Enoch Square, Glasgow - 11th & 12th September
- Edinburgh – Waverley Market, Edinburgh - 25th & 26th September
Retailers can expect heightened consumer awareness and increased demand as the campaign reaches shoppers through experiential activity, sampling, radio and social media throughout the activation period.