Golden Wonder is giving independent retailers even more ways to deliver "More Punch per Crunch", with Oinks and returning favourite Quarterbacks now available in a popular 50p PMP format.
Price-marked packs remain a key driver in independent retail, where shoppers see PMPs as a clear indicator of value. In the convenience channel, PMPs account for 83% of snack sales, with impulse PMPs representing 26% of the market.
Building on the strength of its PMP range, Golden Wonder is adding two big-flavour favourites to its 50p line-up:
- Oinks Bacon Flavour 50p PMP – Golden Wonder’s cheeky bacon-flavoured maize snack is now available as 50p PMP, giving retailers another price point alongside the existing £1 PMP. Baked, never fried, these little Oinks pack a massive bacon punch and a satisfying crunch that will have shoppers squealing for more.
- Quarterbacks Cheeseburger Flavour 50p PMP – a previous favourite is back in play. The 27g maize snack returns in a 50p PMP, bringing its bold cheeseburger flavour back to shelves. Quarterbacks are ready to take shoppers’ taste buds all the way to the end zone, with every bite delivering More Punch per Crunch.
Phil Holford, Senior Brand Manager at Golden Wonder (part of Tayto Group), comments: “PMPs are incredibly important to independent retailers, giving shoppers clear reassurance on value while providing retailers with products and price points that work hard on shelf.
“Golden Wonder is all about delivering big, familiar flavours and great value. Oinks is already a proven favourite and making it available in a 50p PMP format gives retailers another opportunity to tap into that demand. And we know there’s plenty of love for Quarterbacks, so we’re delighted to get this old favourite back on the field.
“With two great-tasting snacks at a highly accessible 50p price point, we’re giving retailers even more opportunity to deliver More Punch per Crunch.”
Both new 50p PMPs are available now in cash & carry.