Key Summary
- Golden Wonder unveils major packaging refresh – the first in a decade
- New design brings to life the brand’s 'More Punch Per Crunch’ message
- Rolling out across impulse, multipacks, and £1 PMP sharing format
Golden Wonder crisps is proudly revealing a major packaging refresh – the first in a decade – bringing a modern new look that perfectly reflects the brand’s personality, big flavour and crisp-y crunch.
It’s been over 75 wonderful years since Golden Wonder began in Edinburgh in 1947, when local baker William Alexander fried his first batch of crisps. Since then, the brand has built a proud history of innovation – including being the first to launch Ready Salted in 1961 and the UK’s first Cheese & Onion flavour in 1962.
New punchy look … same crunch
The new design brings to life the brand’s "More Punch Per Crunch" message, with eye-catching packs that shout flavour and crunch from the shelf.
The new packaging heroes a refreshed Golden Wonder logo supported by bright, engaging colours and mouth-watering crisp photography.
The new look will roll out across impulse, multipacks, and £1 PMP sharing formats, giving standout shelf presence across all channels.
Flavour innovation inspired by Wonder-ful fans
Golden Wonder has also expanded its flavour line-up with two exciting additions:
- Salt & Chilli Chicken - with the growing demand for spicier, more adventurous snacks, this flavour was a must. Inspired by the Chinese takeaway favourite, this new flavour is a daring edition to the crisp market. With Chinese food now topping takeaway polls across the UK, Salt & Chilli Chicken is sure to be hugely popular.
- Chip Shop Curry – in 2022, to celebrate the brand’s 75th birthday, Golden Wonder invited fans to vote on a returning flavour. Chip Shop Curry won hands down – and after a hugely successful limited-edition run, it’s now been added to the permanent range as a multipack.
Your customers will know all about it
The refreshed range will be supported by a significant consumer marketing push including radio, YouTube and Social Media advertising from August to November. And a big splash across trade press – so stock up now.