Golden Wonder launches new HFSS-compliant range

Ringos Puffs is the exciting new HFSS-compliant snack that still delivers Golden Wonder’s legendary ‘punch per crunch.’

Making great-tasting snacks that meet the HFSS guidelines is not easy as Matt Smith, Marketing Director at Tayto explains, “Healthier snacks have a real credibility challenge, as many consumers don’t believe that they will taste as good. Health-conscious consumers expect snacks to be ‘worth the calories’.

“For many savoury snacks, reducing fat and salt to meet the guidelines means compromising too much on taste – and consumers will vote with their feet. In some products however, smart innovation in flavours, recipes and manufacturing can overcome this challenge – which is how we’ve created Ringos Puffs.”

Ringos Puffs is available from early May in BBQ and Sweet Chilli flavours in 3 formats [20g – RRP 49p; £1 PMP – 60g; 6pk x 16g – RRP £1.50] and has already successfully secured a number of listings in both multiples and wholesale.

But Golden Wonder is not stopping with Ringos Puffs, as Matt continues, “We will also reformulate our successful Fun Snacks range – that includes the much-loved Spicy Bikers and Tangy Toms brands – before the October deadline. This incredibly popular range is growing faster than the market (+39.8 percent vs +10.7 percent) by offering great value through an on-pack 30p/2 for 50p promotion.

“Reformulating allows us to retain the for 50p promotion and deliver great consumer value as well as providing retailers with very strong margins. Multi-pack versions of the range will also be available for feature on aisle ends and at store entrances –which is a real benefit once HFSS restrictions come into place.”