Building on their extremely successful £1PMP range, Golden Wonder have just launched MEGA Rings – in two big flavours.
“For 75 years Golden Wonder has been delivering fully flavoured, great value, crisps and snacks – so why not GO LARGE with our MEGA Onion Rings and MEGA Spicy Rings in £1PMP sharing bags,” says Matt Smith, Marketing Director at Golden Wonder.
£1 PMPs are a must-stock! They have been the main driver of snacks category growth over the past 4 years – growing over three times faster than the market and accounting for half of all sales. Inflation pressure is forcing many brands to move above the all-important £1 price-point. But Golden Wonder – with 75 years of delivering great branded value – is committed to putting customers first.
“Having spoken to retailers and consumers, the importance of sticking to the £1 price-point comes through loud and clear. The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst delivering strong retailer margins.” explains Matt.
This commitment to £1 has helped Golden Wonder’s £1 PMP Snacks range outperform the market (+22.6 per cent vs +9.9 per cent). With 64 per cent of consumers willing to switch brands for a lower price, don’t miss out on your share of MEGA SALES and MEGA PROFITS.
