New age retailer Girish Jeeva has taken a familiar neighbourhood convenience store and built something considerably more ambitious around it. At Girish’s Costcutter 24/7 in Barmulloch, Glasgow, the proposition now stretches from a supermarket-style shopping environment to a fully staffed, around-the-clock delivery operation.
Jeeva acquired the 2,000 sq ft store in 2021. After spending some time with Booker's Premier, the store has now moved to a Costcutter format following a £100,000 investment and major refit in March 2026.
The transformation has been both commercial and operational. Fresh and chilled space has grown from 10m to 18.5m, with the range expanding by around 50%. Protein milkshakes, protein bars, healthier ready meals, gluten-free, vegan and free-from products now sit alongside everyday chilled essentials, while access to Co-op own-brand products has further broadened the offer.
Since the relaunch, overall sales have risen 16%, with fresh and chilled accounting for much of the additional spend.
The drinks proposition is also being developed as a destination, with a Beer Cave and plans for a broader store-within-a-store off-licence concept. The aim is to make the 2,000 sq ft store feel considerably larger in its range and offer than its footprint might suggest.
But the most striking part of Jeeva's retail model sits beyond the shop floor.
In February 2025, the business launched what it describes as Scotland's first 24-hour grocery delivery service. The idea came from looking differently at an existing resource: rather than having the night shift focused solely on shelf replenishment, Jeeva extended its role to fulfil late-night delivery orders.
The operation now fulfils between 150 and 200 orders a day, with weekly sales of £28,000–£34,000 – more than double the level before 24-hour delivery was introduced. Through Snappy Shopper, delivery sales have reached £25,000 a week, including £6,000 overnight.
Five custom-branded vehicles and a 15-strong delivery team keep the operation in-house. Jeeva deliberately avoids third-party drivers, wanting customers to receive the same level of service from the delivery operation as they would in store.
That integration of technology, logistics and physical retail has changed how the store is stocked and merchandised too, with inventory decisions now taking account of both walk-in shoppers and online demand.
The result is a business that is no longer simply competing on proximity. Jeeva has used the convenience store as a platform for a broader service proposition – one built around range, delivery, availability and the ability to serve customers whenever they need it.