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Get ready to savour Long Shot’s hard seltzer at the Epsom Derby   

Get ready to savour Long Shot’s hard seltzer at the Epsom Derby   

Award-winning alcoholic hard seltzer, Long Shot, is galloping into the 2024 Epsom Derby to shake up the race day experience.

Serving crowd-pleasing alcoholic hard seltzers, the stand will be located in the heart of the action where attendees can sample and sip on "the bubbly joy of mineral water, the zing of real fruit juice and the smooth kick of premium spirits" – all in one can.


It started in 2020 when CEO and founder, Hugo Hodgson took a stand against the artificial, the sugary and the mundane with a light, refreshing, and flavour-packed alcoholic drink. Long Shot was born – a hard seltzer with natural ingredients in Pink Grapefruit, Blackcurrant and Raspberry, or Strawberry and Rhubarb, flavours.

Hodgson says the brand is committed to sustainability, which is why the seltzers come in infinitely recyclable cans.

“We are beyond excited to bring Long Shot Hard Seltzer to such an iconic event as the Epsom Derby and Ladies Day” says Hodgson. “Long shot started out of frustration with sugary drinks and the lack of high-quality, ‘lighter’ options. Since then, we are proud to offer a better choice for consumers – a delicious drink that’s good for you and kind to the environment. So, saddle up and come check out our stand at the Epsom Derby next weekend or find your local stockist on our website if you’re ready to join the Long Shot journey – the best hard seltzer in the race!”

Long Shot Hard Seltzer: four per cent ABV, gluten free, suitable for vegans, low in sugar and calories.