Fry’s is bringing a touch of sweetness to shelves this month with the launch of a new limited-edition Turkish Delight multipack in cherry flavour. Fry’s Turkish Delight Cherry will be available from August in a multipack of 3 x 51g bars to help retailers drive sales from shoppers looking for something a bit different on the confectionery fixture.
The Fry’s multipack range is already growing at almost 17 per cent – well ahead of the total segment growth of Adult Multipacks of 1.6 per cent. The new flavour will help retailers tap into this demand. As a brand, Fry’s is especially popular with mature shoppers, many of whom regularly buy multipack formats, so Fry’s Turkish Delight Cherry will offer them another great-tasting option.
“We know that cherry is the sixth most popular flavour in sugar confectionery so there’s a clear opportunity to bridge that gap into chocolate with a product like Fry’s Turkish Delight,” said Sophia Geddes, Brand Executive for Fry’s at Mondelēz International. “The new limited-edition multipack comes off the back of our Turkish Delight Lemon flavour, launched in 2020, and is set to drive interest and sales in the confectionery category for retailers.”
Fry’s Turkish Delight Cherry multipack is available from August at an RRP of £1.49. It should be ranged among other chocolate confectionery multipacks. Retailers can visit www.deliciousdisplay.co.uk for category advice and more information on chocolate confectionery.
Fry’s Turkish Delight Cherry, 3 x 51g, RRP: £1.49
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