Frozen fruit snacking brand Froot pops has unveiled a striking new visual identity, as it looks to cement its position as one of the most exciting emerging food brands. Launched to market by Ana Martins in 2024, the brand is already celebrated for bringing flavour, colour and a fresh perspective to the freezer aisle, through its range of British made whole fruits dipped in silky chocolate.
The new look rolls out this August across its four strong product portfolio: frozen strawberries coated in white & milk chocolate, frozen raspberries coated in white & milk chocolate, frozen raspberries coated in white & dark chocolate and frozen cherries coated in white and dark chocolate. This follows a strong and sustained period of growth for the brand which has seen 400 per cent YOY growth.
The brand is also now available in more than 300 independents and sold through wholesale distributors including OnThe Rocks and CLF
“This brand refresh is about much more than the look, it’s about stepping confidently into the next chapter,” said Founder Ana Martins. “As the brand continues to grow, we wanted our visual identity to better reflect the energy, personality and quality of the product inside the pack.