Key summary
- Samworth Brothers' Food For Now brand announces new "made-in-house" FTG range.
- Today's initial launch will be followed by an expanded menu from 30 July
- Fresh is best: 91 per cent of shoppers make a choice from the chiller based on this alone
Samworth Brothers' Food For Now brand has announced a new "made-in-house" selection. Designed to help busy retail and coffee shops offer reliably delicious, fresh options without the operational costs, the range is available from today across convenience and foodservice.
The delicious portfolio of perfectly portioned, fully prepped options includes a sandwich menu of Double Egg and Baby Spinach, Ultimate Chicken Salad and Chicken & Chorizo, a wrap and salad menu which offers a Chicken & Bacon Caesar Wrap, Tuna Niçoise Salad Bowl and Chicken Tikka Salad Bowl and a baguette menu with four familiar favourites: Chicken Mayo Salad, Chicken & Bacon, Gammon Ham & Cheddar and Tuna Crunch.
This initial launch will be followed by an expanded menu from 30 July: Cheddar Ploughman’s, Gammon Ham & Cheddar and Prawn Marie Rose sandwiches and a Greek Style Chicken wrap. A "heat-to-eat" range of croque, ciabattas, toasties, paninis, wraps and breakfast rolls – perfect for grab-and-go or dine-in – will also land in September.
Each product has been thoughtfully crafted to deliver a "coffee-shop quality" experience, using delicious and authentic ingredients, from sun blushed tomato and succulent chicken breast to Kalamata olives and caramelised onion chutney.
With a crucial driver of food-to-go purchases whether the product looks freshly made – 91 per cent of shoppers make a choice from the chiller based on this alone – the look and feel of the range leans into freshness cues through premium, fully recyclable Kraft packaging in a minimal, clean design, with a large window and hand-finished style label. To further dial up the "straight from the kitchen" appeal, there’s the option for retailers and operators to personalise the front of the package with their shop, bespoke FTG range or café logo, too.
"Our new food-to-go range is designed to take the pressure off your team and keep customers coming back for more," said Wayne Greensmith, Head of Customer Marketing at Samworth Brothers – Food For Now. From hot melts to fresh wraps, every product looks handmade, tastes top-tier and is ready to serve in minutes.
“Whether your shoppers or customers are grabbing straight from the chiller or you’re heating up, you’ll get consistent quality every time – no chef, no prep, no hassle.”