Skwishee has announced the success of its latest Free Skwishee Day event, with more than 250 stockists across the UK taking part in a nationwide event that delivered exceptional footfall, standout social engagement, and tangible commercial impact for retail partners.
Held across a single day, the campaign saw every Skwishee retailer offering free Skwishee drinks, creating a surge in footfall to convenience stores and forecourts all across the country.
Retailers benefited not only from the immediate spike in traffic, but also from increased awareness, trial, and repeat visits in the days following the event.
The campaign was fuelled by a high-impact social media strategy, generating widespread anticipation in the lead-up and strong engagement on the day itself. Skwishee’s targeted and shareable content created a wave of organic reach, with customers actively posting their experiences across platforms.
To build on the buzz, Skwishee has launched a nationwide user-generated content competition, inviting customers to share their best Free Skwishee Day moments online.
“Free Skwishee Day is all about supporting our retail partners while creating something genuinely exciting for customers," said David Bateman, Sales Development Manager. "What’s most important is the measurable benefit to stores. Increased footfall, stronger engagement, and new customers discovering Skwishee for the first time.”