Fox’s Burton’s Companies (FBC) has today unveiled the third instalment in its trending flavours range for Fox’s Chocolatey, landing just in time for Autumn.
Fox’s Chocolatey Pumpkin Spice Indulgent Creams will be available for a limited time only, and feature a generously chocolate-coated shortcake biscuit with a melt-in-the-mouth Pumpkin Spice flavour cream centre, delivering the warm blend of cinnamon and ginger that shoppers associate with the season.
The move marks the first time shoppers can get their hands on a branded Pumpkin Spice biscuit and is set to bring seasonal demand to the sweet biscuit aisle, capitalising on the Pumpkin Spice trend that drives buzz on social media every year, with many users sharing their “First PSL of the season” with their followers.
“Pumpkin Spice is one of the most recognisable Autumn flavours, yet it has never been available in branded sweet biscuits,” said Jo Harwood, Chief Sales and Trade Marketing Officer at FBC. “With our track record of bringing trending flavours into the biscuit aisle, we’re confident Pumpkin Spice Creams will drive incremental spend by bringing new shoppers into the brand, and adding category value by giving retailers a compelling seasonal proposition. Five major listings from day one reflects the scale of the opportunity, and we can’t wait to see the consumer response.”
Fox’s viral flavours range was first launched in 2025, with Dubai Style Indulgent Creams. The launch brought 850,000 new shoppers into the Fox’s Chocolatey brand. In early 2026, Fox’s tapped into Matcha as its flavour of the moment with Matcha Indulgent Creams launching in May 2026. Together, the launches have brought over £3.4m.
The product launches on 31 August in Booker (MSRP: £3/122g, promotional price £2.50). It will remain in market until December 2026 as part of the brand’s seasonal range, sitting alongside Fox’s Chocolatey Matcha on shelf.