Florette announces wildlife charity partnership

Salad brand Florette, which sells 34 million packs annually in the UK, has partnered with community wildlife initiative Naturehood as part of the brand’s mission to support British wildlife populations and habitats across the country.

The collaboration with Naturehood, part of Earthwatch Europe, will see Florette promoting the vital work of the charity, engaging consumers to support wildlife at home and in their local communities.

The partnership continues the brand’s work to highlight its on-going commitment to protect the environment and promote sustainable farming methods, which recently saw Florette (part of Agrial Fresh Produce UK) recognised with a gold sustainability rating from EcoValdis – similar accreditation to receiving B Corp status.

“With consumers increasingly buying into brands that share their values, it is vital that businesses are transparent and authentic in how they conduct their business,” said Martin Purdy, Commercial and Marketing Director at Florette UK. “At Florette we’re proud to ‘walk the walk’ and live our brand values daily.

“As a charity which shares our passion for supporting wildlife populations and sustainable agricultural practice, we’re delighted to be partnering with Naturehood and look forward to working together on exciting projects throughout the year to promote wildlife conservation to Florette shoppers. As we do so, we expect to see a further rise in demand for Florette as shoppers continue to seek out brands with genuine passion and authentic credentials in their field.

Josh Kubale, Senior Communications Manager at Earthwatch said: “We’re delighted to be partnering with Florette to promote our Naturehood initiative. The UK is one of the most nature-depleted countries in the world with more than 1 in 7 of our native species facing extinction. At the same time there is increasing evidence that contact with wildlife has significant health and wellbeing benefits. The Naturehood project is all about tackling this problem and empowering people to take positive action for wildlife and their community. Working with Florette means that we can connect with more people and have an even greater impact on local communities.”