Ferrero has announced the return of the coconut variant of Kinder Bueno.
Last available in 2017, the limited-edition flavour will be back in time for summer 2021.
“Following the success and positive consumer supportFerrero achieved from the launch of Kinder Bueno Coconut in 2017, we are thrilled to be in a position to offer convenience retailers the opportunity to restock this summertime favourite,” Levi Boorer, customer development director at Ferrero, said.
“We are confident that the limited-edition flavour will entice a wave of new shoppers into the brand,such as those who are excited to pick up a more exotic treat on the go.”
Ferrero said the limited run of Kinder Bueno Coconut in 2017 delivered almost £1m RSV in just three months of sales. In addition to this, the launch generated a 65 per cent increase in sales, bringing overall growth with over half of sales to shoppers who were new to the brand.
Kinder Bueno Coconut will launch in both standard and PMP packs from 4 May (PMP due later in May), and both formats will be available in the grocery, convenience, and impulse channels.
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