Crisp brand Fairfields Farm is mixing the worlds of chocolate and crisps in time for Easter with the launch of a limited-edition partnership with fellow East Anglian business and premium chocolatier TEMPRD. The egg pieces are available in East of England Co-op stores in March and online via the Fairfields Farm website from today. The chocolate and crisp Easter egg pieces blend TEMPRD’s hand-poured milk chocolate with Fairfields Farm’s hand-cooked Lightly Sea Salted potato crisps.
The new product combines two familiar favourites in an unexpected format whilst bringing together two local producers known for quality-led craftsmanship. The result is a box full of thick chocolate egg pieces filled with a crunchy sweet-and-salty potato crisp centre, a treat designed to appeal to consumers seeking playful indulgence and differentiated seasonal gifting options.
“This launch falls firmly into the ‘so wrong it’s right’ category,” said Tash Jones, Commercial Director at Fairfields Farm. “We’ve known the team at TEMPRD for a while and love their playful approach to chocolate. When this idea first came about they were the natural partners for us; focused on quality, taste and having fun while doing it. We eat quite a lot of crisps at Fairfields, as you can imagine, so it was a bit of a dream to balance that with some chocolate too”.
The limited-run Easter chocolates bundle including 4x150g crisps can be purchased on Fairfields Farm website for £15.