Skip to content
Search
AI Powered
Latest Stories

Extra Flamin’ Hot bags ‘Product of the Year’ at awards

Extra Flamin’ Hot bags ‘Product of the Year’ at awards

The UK’s largest consumer surveyor of product innovation, Product of the Year, has selected its top competitor in the Crisps and Bagged Snacks category: Doritos, Walkers Extra Flamin' Hot MAX, and Wotsits Crunchy crisps.

Walkers said that it’s no surprise, considering Extra Flamin’ Hot has been the #1 innovation in the spicy flavour space over the last three years.


Following a rigorous process, Product Of The Year put the nation's favourite snacks to the test, looking for the most innovative in design, packaging, and recipe from January 2023 to November 2024. With the final decision made by 8000 shoppers, who voted for the hottest product.

“I’m thrilled Product of the Year has recognised our hard work and talent in bringing one of the best flavours to consumers," said Rob Pothier, Head of Marketing at PepsiCo. "Its fiery kick is not one for the faint-hearted, but it’s great to see there are so many thrill seekers who love it. We’re always looking for new and innovative ways to spice up the snacks market - we’ll be sure to keep bringing the heat.”

Helga Slater, Managing Director at ‘Product of the Year’ added “‘Extra Flamin’ Hot adds a new level of heat for those who want more from their snack. Our consumers were impressed by, not only the unique full body sensory experience that the product brings, but also by the bold and unique brand packaging.

Earlier this week PepsiCo announced that Walkers will join the existing Extra Flamin’ Hot line-up of Doritos, Walkers MAX, and Wotsits Crunchy for a limited time, allowing fans of the flavour to experience the tongue-tingling spiciness on a familiar favourite. I

More for you

Lynx core range with ‘Sunset Fresh’ fragrance

Lynx core range with ‘Sunset Fresh’ fragrance

Lynx expands core range with new ‘Sunset Fresh’ fragrance

The male toiletries brand Lynx is ensuring young men smell great and targeting further growth in 2025 with the addition of Sunset Fresh to its core portfolio.

Available across convenience and wholesale channels, the revitalising Sunset Fresh fragrance is available in multiple formats - body spray, anti-perspirant, stick and shower gel formats* – to appeal to a wide range of shoppers. The fragrance profile has been designed to resonate with Lynx’s core audience of 11-34 year olds.

Keep ReadingShow less
PML expands TEREA range for IQOS two new blends Riviera Pearl and Provence Pearl

PML expands TEREA range for IQOS, introducing two new blends for Pearls

PML expands TEREA range for IQOS with two blends for Pearls

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced the expansion of its TEREA Pearls capsule range with the launch of two new dual-flavour variants; Riviera Pearl and Provence Pearl.

Featuring innovative capsule technology, the TEREA Pearls range enable users to switch seamlessly from a traditional tobacco blend to a unique flavour with a single click. This enhancement elevates flavour delivery, offering an enriched experience for users of its IQOS ILUMA heat-not-burn device.

Keep ReadingShow less
​Unilever sponsors Women's EURO 2025 with top brands

Unilever sponsors Women's EURO 2025 with top brands

Unilever brands team up with UEFA Women's EURO 2025

Unilever and the Union of European Football Associations (UEFA) have on Thursday named brands from Unilever’s foods and personal care business groups as official sponsors of UEFA Women’s EURO 2025.

The tournament, set to take place in Switzerland this summer (2–27 July), is anticipated to be the most viewed and attended UEFA Women’s EURO to date. With the game’s growing popularity, Unilever aims to leverage the platform to showcase its portfolio of brands – including Power Brands Hellmann’s, Knorr, Dove, and Rexona (also known as Sure) – with integrated campaigns.

Keep ReadingShow less
 Six Brothers Indian heritage spirit Mahura, set for UK launch

Six Brothers Small Batch Mahura

Indian heritage spirit Mahura, banned under the British, set for UK launch

A centuries-old Indian spirit, banned during British colonial rule, is poised to make a dramatic entrance onto the UK drinks market.

Six Brothers Mahura, distilled from the culturally significant Mahura flower (Madhuca Longifolia), will launch in the UK in 2025, marking the first time this unique spirit has been sold outside of India. This launch follows the unveiling of a limited-edition ultra-premium release, the Six Brothers 1922 Resurrection Mahura, of which only 102 bottles are available.

Keep ReadingShow less
Doritos Super Bowl ad in UK for first time

A scene from Doritos Super Bowl ad

Doritos Super Bowl ad, created by fans, to air in UK for first time

Doritos' Super Bowl ad, chosen by the American public, is set to air in Britain this Sunday during the big game between Philadelphia Eagles and Kansas City Chiefs for the most coveted trophy in American Football.

While many Brits may not fully grasp the nuances of American Football, the Super Bowl commercials themselves offer a spectacle often as entertaining as the game.

Keep ReadingShow less