evian, the Official Water of The Championships, together with Wimbledon, have announced their first ever on-court refillable system for players.
The new refillable system enables refill behaviour on court, whilst continuing to deliver evian natural mineral water from its pristine mountain source, as the brand has done at The Championships for the last 15 years.
The evian refill water system for Wimbledon this year will see players provided with their own reusable bottles that can be refilled with evian natural mineral water, on-court and at designated player areas, including practice courts, dressing rooms and restaurants.
Courts 2-18 will see an on-court dispenser positioned beneath the umpire chair during matches for players to refill their bottles themselves, alongside ball boys and girls, who will also be on hand to help refill on behalf of those competing. On Centre Court and No.1 Court, prefilled reusable bottles will be available to supplement the ones supplied to and brought onto court by players.
Off court, amongst the iconic grounds of SW19’s All England Club, spectators can continue to enjoy evian through the brand’s signature 75cl bottles which are made from 100% recycled plastic, in addition to evian sparkling’s elegant 33cl recyclable aluminium can.
“We are incredibly proud of our long-standing relationship with one of the world’s most prestigious sporting events. Together through collaboration, we are excited to pilot this new system for 2023,” Sarah Dossett, vice president, marketing, Danone UK & Ireland, said.
“The development of a refill solution to deliver our evian water to players demonstrates evian’s continued commitment to innovate. Together with Wimbledon, we are continuing our journey towards our circularity ambitions.”
On supporting evian’s ongoing circularity commitments, Sally Bolton, chief executive at the All England Club, said: “Wimbledon remains firmly committed to becoming Environment Positive by 2030. We continue to make improvements year-on-year to reach this ambition. Throughout, we have been working together with evian to evolve and move towards delivering evian water in the most sustainable way. We are excited about this next step in our journey together and look forward to seeing how the pilot goes and the impact it could have going forward.”
Wimbledon and evian have also announced that their ong-term partnership, which began in 2008, will continue for a further five years, with evian remaining the Official Water of The Championships, Wimbledon until at least 2027.
Next year, as part of the annual community ticket pledge, evian will be celebrating Danone UK & Ireland’s charity partners, FoodCycle, by hosting volunteers from the food charity for a day in the iconic evian hospitality suite.
The Championships will be staged on 3-16 July. The refillable solution will be used by players for the first-time during practice week and throughout The Championships.