ERDINGER Alkoholfrei is launching a campaign encouraging consumers to adopt a healthy lifestyle and get active at the start of the New year.
The "Get Active with ERDINGER Alkoholfrei" campaign will run on 500,000 neck collars carried on promotional 500ml bottles of the Bavarian low-alcohol speciality drink. The campaign launches on 29 December and will continue until 8 March, or while stocks last. Participants have the chance to win one of 35 sports boxes every week, each containing a range of equipment to help kick-start an active routine.
“ERDINGER Alkoholfrei has always extolled the benefit of maintaining a healthy lifestyle with a balanced diet and exercise to create long-term wellbeing rather than relying on the short-term psychological boost of giving up alcohol for a month," said Peter Gowans, UK Country Manager. "Its support of mass participation events around the country, such as triathlons, marathons and cycling sportives, continues to help participants achieve a positive balance in their lives by combining their favourite thirst-quencher as part of an active lifestyle.”
The campaign has been kept as simple as possible to minimise any barriers that might deter people from entering, as sometimes happens with New Year’s resolutions. It simply requires purchasers to visit a bespoke website, input a unique code found on the neck collar and wait to hear if they have won one of that week's boxes before they start working out.