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Epicurium expands protein ranges with Upbeat and Barebells

Epicurium expands protein ranges with Upbeat and Barebells
Andy Marino
By Andy MarinoMay 16, 2023
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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With consumers becoming more aware of the importance of hydration and giving the body the fuel it needs, Epicurium has expanded its Upbeat range with the addition of Upbeat Hydration and Upbeat Energy.

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Upbeat Hydration is an everyday drink with a functional benefit, delivering 10g of Clear Whey Isolate protein, vitamin B complex, and 3000mg of BCAA, while containing just 62 calories per serving and absolutely zero sugar. It is also made from 100% recyclable packaging and is Certified Carbon Neutral. Available in two fruity flavours in the form of Zesty Orange and Mixed Berry, it is the perfect choice for active nutrition, whether you’re sipping it on a run or as a post-workout refresh.

Upbeat Energy is the post-workout recovery option for the performance and nutrition-based shopper, delivering 15g of Clear Whey Isolate protein, 180mg of caffeine, and 4000mg of BCAA, while containing just 80 calories per serving. It is also made from 100% recyclable packaging and is Certified Carbon Neutral. Available in two sweet and punchy flavours in the form of Tropical and Sour Berry, it combines all the benefits of protein shakes, energy drinks, and vitamin waters to keep you hydrated, energised, and boosted, right when you need it most.

With the increasing demand for healthier and smarter snacking, Epicurium has expanded its Barebells range with the addition of the all-new Barebells Soft Bars.

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Brand new to market, they contain 16g of protein per bar, no adder sugar, and come in at an RRP of £2.50. Available in Peanut Caramel and Caramel Choco flavours, they are Barebell’s softest protein bars ever and are perfect as a post-workout snack or a quick pick-me-up, being a delicious way to fuel your body and keep hunger at bay.

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Upbeat Hydration

  • Upbeat Protein Hydration - Zesty Orange (12x500ml)
  • Upbeat Protein Hydration - Mixed Berry (12x500ml)
  • RRP £2.10

Upbeat Energy

  • Upbeat Protein Energy - Tropical (12x500ml)
  • Upbeat Protein Energy - Sour Berry (12x500ml)
  • RRP £2.50

Barebells

  • Barebells Soft Protein Bar – Peanut Caramel (12x55g)
  • Barebells Soft Protein Bar – Caramel Choco (12x55g)
  • RRP £2.50
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