Eggs, bakery items to see rise in sale on Valentine's, says Central England Co-op

Eggs may be the most sought after product on Valentine’s Day in the country, as per Central England Co-op’s recently-revealed purchasing trends owing to the growing popularity of treating loved one to a special Valentine’s breakfast.

The Co-op local eggs saw a 35 percent increase in sales last year, following on from a staggering 191 percent rise in 2020 with Woodlands Farm 12 medium eggs doubling in sales year on year, stated recent reports.

There was also a significant growth in the retailer’s fresh bakery breakfast items in 2021, particularly on Valentine’s Day itself up 13 percent year on year as people popped out for breakfast treat, with over 4,500 Co-op Chocolate Filled Croissants sold, the biggest seller, but the biggest growth was in Co-op Irresistible All Butter Croissants, up 32 percent.

Although it was more difficult in 2021 to travel to loved ones with a bunch of flowers, last year did see Central England Co-op shoppers pop to their local store to treat their partners to a bouquet in record numbers.

There was a small growth in sales of flowers in Valentine’s week but a big jump on the day itself, up 28 percent, suggesting last minute impulse purchase..

The traditional choice of a bunch of red roses proved popular again, with the biggest seller on the run up to Valentine’s Day Co-op Irresistible Fairtrade Luxury Single Rose Bouquets and Co-op Fairtrade Long Stem Roses sales up 93 percent.

The biggest seller on Valentine’s Day itself for the second year running was the Co-op Bubblegum Bouquet which saw over 4,000 bouquets sold.

Meanwhile, loved-up shoppers were keen to match their bunch of flowers with a box of chocs, with boxed confectionary up 24 percent on Valentine Day 2021, with the Co-op Irresistible Chocolate Collection up 172 percent as couples treated themselves to something special.

Picking up a bottle of bubbly on Valentine’s Day was also the way to go for many couples looking to celebrate the day, with Co-op Irresistible Prosecco increasing by 306 percent year on year.